MRS Social Media Research: Ethical online techniques for monitoring, influencing and engaging key audiences

Judie Lannon

A conference report from an MRS event focusing on social media, featuring contributions from Mothercare, LinkedIn, the Highways Agency, and Toluna.

MRS Social Media Research: Ethical online techniques for monitoring, influencing and engaging key audiences

Judie Lannon

Chaired by Tom Ewing, a prominent social media researcher, the Market Research Society (MRS) Social Media Research conference, held in London in September 2011, covered a fascinating array of issues that explored both the burgeoning uses to which social media are being put. as well as examining the very real ethical dilemmas online research presents to the traditional market research paradigm.

In summary

Three main themes emerged from the conference:

  1. Online research, whether via social media brands (Facebook, Twitter, LinkedIn and so on), purpose...

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