How to 'Gamify' Your Marketing: Seven Questions to Ask

David Tiltman

Laurie Coots, cmo at TBWA Worldwide, argued at Spikes Asia that gamification is not a new idea; marketers have been using some of the principles for decades.

How to 'Gamify' Your Marketing: Seven Questions to Ask

David TiltmanWarc

It's hard to miss 'gamification' at the moment – it has become one of the marketing industry's latest 'buzz' concepts. But as Laurie Coots, Chief Marketing Officer at TBWA Worldwide, argued in a talk at the Spikes Asia event in Singapore, gamification is not a new idea; marketers have been using some of the principles for decades. Credit card 'point' schemes, frequent flyer miles – all use the concept of accumulating points to unlock rewards.

So what does the term actually mean in the current context? Typically it...

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