Advertising Standards Association: Department of Advertising Standards and Regulations
Category: Limited Budget: Less than $300,000Agency: Barnes, Catmur & FriendsClient: Advertising Standards Association
Summary
Barnes, Catmur & Friends set out to show the advertising industry the scary alternative to its client, the Advertising Standards Association.
It sent letters to key figures, directing them to the website of the fictitious Department of Advertising Standards and Regulations.
These communications drew 2,830 visitors to the site. They spent an average of nearly two minutes on the site. Good use of PR resulted in coverage of the campaign in all...