Ministry of Social Development/Families Commission: Action on Family Violence

Family violence is a significant social issue for New Zealand. This campaign targeted family, friends, neighbours and workmates who know that something is going on, but do nothing.

Ministry of Social Development/Families Commission: Action on Family Violence

Category: Social Marketing / Public ServiceAgency: DraftFCBClient: Ministry of Social Development / Families Commission

Summary

Family violence is a significant social issue for New Zealand.

This campaign targets family, friends, neighbours and workmates who know that something is going on, but do nothing. The campaign highlights this inaction and makes real-life heroes out of those who have the courage to start a hard conversation.

After just five weeks on air the campaign was responsible for one in three people taking action against family violence. Eight in...

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