Westpac Rescue Chopper Appeal

In a difficult environment for New Zealand charities, the 2011 Chopper Appeal was the most successful for Westpac NZ ever.

Westpac Rescue Chopper Appeal

Category: Charity / Not for ProfitAgency: Colenso BBDOClient: Westpac NZ

Summary

In an incredibly difficult environment for charities, perhaps the most challenging in recent history, the 2011 Chopper Appeal was stunningly successful - in fact the most successful for Westpac NZ ever. By developing a simple but compelling campaign platform around ‘second chances’ Colenso BBDO was able to connect with its audience in a new way.

At the heart of the campaign was the tucka tucka tucka sound of the rescue helicopter bringing hope to us all.

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