Fuji Xerox: Fujikistan
Category: Limited Budget – Less than $300,000 New Product or Service LaunchAgency: RepublikClient: Fuji Xerox NZ
Summary
In a market where competitors had tried but failed to convince consumers that digital printing could rival the quality of traditional off-set printing, how could Fuji Xerox NZ pique the interest of market sceptics and prove that their COLOR 1000 PRESS would surpass expectations?
The Fujikistan campaign used engagement, humour, high quality technical detail, entertainment, and irrefutable evidence to convert digital cynics to digital believers.
Marketing Challenge & Objectives
With digital printing notorious for...