Fuji Xerox: Fujikistan

In a market where competitors had tried but failed to convince consumers that digital printing could rival the quality of traditional off-set printing, Fuji Xerox New Zealand needed to pique the interest of market sceptics and prove that their COLOR 1000 PRESS would surpass expectations.

Fuji Xerox: Fujikistan

Category: Limited Budget – Less than $300,000 New Product or Service LaunchAgency: RepublikClient: Fuji Xerox NZ

Summary

In a market where competitors had tried but failed to convince consumers that digital printing could rival the quality of traditional off-set printing, how could Fuji Xerox NZ pique the interest of market sceptics and prove that their COLOR 1000 PRESS would surpass expectations?

The Fujikistan campaign used engagement, humour, high quality technical detail, entertainment, and irrefutable evidence to convert digital cynics to digital believers.

Marketing Challenge & Objectives

With digital printing notorious for...

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