Ministry of Health: Getting through depression

Since 2008, the Ministry of Health in New Zealand has been building on the success of its 'Getting through Depression' campaign, breaking down the barriers to depression as a hidden and stigmatised illness, and turning it around to achieve heightened awareness of how depression affects all kinds of people, and how they can get help or help themselves.

Ministry of Health: Getting through depression

Category: Sustained Success Agency: DraftFCBClient: Ministry of Health

Summary

Since 2008, the Ministry of Health has been building on the success of its 'Getting through Depression' campaign, breaking down the barriers to depression as a hidden and stigmatised illness, and turning it around to achieve heightened awareness of how depression affects all kinds of people, and how they can get help or help themselves.

Marketing Challenge & Objectives

Not only is depression an increasingly prevalent illness – the World Health Organisation estimates it will be the second...

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