Ministry of Health: The Journal – sooner, better, more convenient treatment for depression
Categories: Most Effective Campaign of the Year Social Marketing / Public Service Most Effective Digital or Social Media CampaignAgency: DraftFCBClient: Ministry of Health
Summary
Following the success of last year's 'Getting through Depression' campaign, the Ministry of Health needed to build a programme of sustained engagement for dealing with depression in New Zealand.
Going beyond promoting the problem of depression to promoting an actual solution, the aim was to provide an effective, viable, easy access alternative to traditional treatments for...