They think it's all over…
Martin GlennBirds Eye Iglo Group
We have to face it. Brand management is not what it needs to be. However something can be done. I wish to talk about the new pressures that brand managers are facing and, importantly, what we can do about it.
But first, what are my qualifications to join the illustrious tradition of the Brands Lecture? It is important to say one thing; I would hate to be considered a marketing guru. I remember a PepsiCo conference about three years ago when we were flown in from around the world...