Posh Spice and Persil

In this speech, Jeremy Bullmore presents 13 inconvenient brand facts including "A brand image belongs not to a brand – but to those who have knowledge of that brand" and "Much of what influences the value of a brand lies in the hands of its competitors".

Posh Spice and Persil

Jeremy BullmoreWPP

In his British Brands Group inaugural lecture this time last year, Tim Ambler set a depressingly high standard.

He raised a number of critical questions about the nature and value of brands and answered many of them. He left us with one perplexity.

If brands are as important as they are to business -and he left us in absolutely no doubt that they are all-important - why do chief executive officers and their boards devote such a curiously small proportion of their time to their health and nourishment?

With seemly diffidence, I'd like...

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