co.r inovação: CO.R Youth Project - The Follow the Rabbit Methodology

Rede Globo, the top television broadcasting company in Latin America wanted to get a picture of the youth generation in Sao Paulo, ranging from 13 to 17 years of age.

co.r inovação: CO.R Youth Project - The Follow the Rabbit Methodology

SUMMARY

What could we possibly offer to rede globo, the top broadcast company of Brazil and third in the world, only behind ABC and CBS? a company that seems to know everything about the most discussed generation of our time and the target of our project: the youth?

And in only 1 month, during local school vacation period.

We believed that in order to lead our thoughts to the target, we couldn't use traditional research methods.

We were aware that this generation has the same logical sense both on...

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