co.r inovação: CO.R Youth Project - The Follow the Rabbit Methodology
SUMMARY
What could we possibly offer to rede globo, the top broadcast company of Brazil and third in the world, only behind ABC and CBS? a company that seems to know everything about the most discussed generation of our time and the target of our project: the youth?
And in only 1 month, during local school vacation period.
We believed that in order to lead our thoughts to the target, we couldn't use traditional research methods.
We were aware that this generation has the same logical sense both on...