Qwest: Solving problems by creating some

This campaign positioned Qwest as a more effective business solutions provider than its larger U.S. rivals.

Qwest: Solving problems by creating some

McKinney

SUMMARY

How do you help a company prove its worth as a trusted partner for enterprise businesses when industry titans dominate the conversation?

Qwest has been serving enterprise businesses for more than a decade. They have a solid track record of delivering enterprise-class solutions that rival what AT&T and Verizon can offer. But, because of their smaller size, Qwest can scale and deploy their resources in nimbler and more creative ways.

Technology decision makers (TDMs) consider themselves to be the lynchpins of enterprise business. These individuals grew up "geeks" but managed to parlay...

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Insights Team
Bray Leino

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