Denny's: A whole new way to launch LTOs

By 2010, U.S. restaurant chain Denny's had experienced five years of declining sales, with average check values shrinking and price promotions doing little to halt the trend.

Denny's: A whole new way to launch LTOs

Gotham

Sometimes planning's contribution to the success of an initiative comes from a startling epiphany, a brilliant insight, an inspiring articulation of a strategic proposition. This is not that case.

Instead, this is an example where planning ultimately played a more subtle, but no less important, role. It's an illustration of how optimism, persistence, and a healthy embracing of fun enabled the planning team to help a client think and act very differently about one of the oldest tricks in their book.

Our counsel helped Denny's approach a new Limited Time Offer...

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