Fiat: Fiat Mio
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"I continue to evolve in life, and the car I drive is the ultimate proof of this"
In a country in which a car was always a sign of success and for a long time was accessible to only a few, the recent economic growth made the desire for these products grow exponentially. In Brazil, cars are increasingly becoming a national passion and discussing cars is a national past-time.
With a population of increasing purchasing power, interest in the vehicle industry in Brazil has also grown. Supply has risen, while communication strategies going beyond mass...