Point of view: Fool's gold

Joe Mandese

As social media takes hold of Madison Avenue and increasingly of conventional advertising budgets, the ad industry has been distracted by all the glittery parts - the easily accessible data, the appearance of public influences.

Point of view: Fool's gold

Joe MandeseMediaPost

You no doubt know about the ‘social graph’, the term used by scientists - and the digital marketing elite - to describe a graph that ‘globally maps everybody and how they're related'.

Well, this month I'd like to focus on a homonym that I call the ‘social graft’. That's ‘graft,’ as in the English word used to describe something obtained in a dishonest or questionable way - because that's what I think may be happening as social media takes hold of Madison Avenue, and increasingly of conventional advertising budgets.

I cannot prove...

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