Mythbuster: Don't believe all the stats

Les Binet and Sarah Carter

Particle physicists don't treat results as statistically significant unless there's under a one in two million chance that it's a fluke.

Mythbuster: Don't believe all the stats

Les Binet and Sarah CarterDDB

Les Binet and Sarah Carter of DDB get a little bit angry about some of the nonsense they hear around them... like the way marketers use correlations.

A recent Forbes magazine article on social media with the headline ‘How valuable are heavy social media users anyway?’ reported that heavy social media users are less likely to buy online than other social media users. When they do, they spend less money too.

Like us, you may have thought this didn't intuitively feel right. Let's look at the...

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