Lowdown: Connected TV
Chris JeffordSaint @ RKCR/Y&R
There is an interesting fact about the world of connected television. Out of the 1.4 million sold in the UK last year, only 20% of people actually went to the bother of connecting it.
Whether this is a result of technophobia or a lack of perceived benefit, what is true is that the Age of the Connected TV is dawning, and with it come lots of new opportunities for advertisers.
Connected TVs hope to bridge the gap between traditional TV viewing and the content-on-demand world of the internet. Using an Ethernet connection,...