Beyond the 2011 Census in the United Kingdom: with an international perspective

The recent census in the UK, taken in March 2011, may also have been our last – since the Office for National Statistics has announced that it intends to explore alternative more cost-effective options for ‘census taking’ in the future.

Beyond the 2011 Census in the United Kingdom: with an international perspective

Keith Dugmore

Demographic Decisions Limited

Peter Furness

Peter Furness Limited

Barry Leventhal

BarryAnalytics Limited

Corrine Moy

GfK NOP

Introduction

The Census of Population has underpinned survey research in the UK for more than 30 years. Geodemographic classifications were pioneered in the UK in the mid-1970s, using 1971 census results, and launched into the research industry at the 1979 MRS Conference (Bermingham et al.1979). At the time of starting to write this paper, we are in the final countdown to the 2011 census, which ‘survived’ the 2010...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands