Using Adolescent eHealth Literacy to Weigh Trust in Commercial Web Sites: The More Children Know, the Tougher They Are to Persuade
Thomas Hove and Hye-Jin Paek
Michigan State University
Thomas Isaacson
Marquette University
INTRODUCTION
The Internet has become widely adopted as a medium for health promotion and information (Fox and Jones, 2009). For consumers to take advantage of it in this capacity, they must have a core set of abilities. Collectively, these abilities have been identified as “eHealth literacy”—the skills “to find, evaluate, and apply health information from electronic sources and apply the knowledge gained to addressing or...