Using Adolescent eHealth Literacy to Weigh Trust in Commercial Web Sites: The More Children Know, the Tougher They Are to Persuade

As consumers improve their eHealth literacy skills, their trust in commercial Web sites - even ones that provide reliable information - might decrease.

Using Adolescent eHealth Literacy to Weigh Trust in Commercial Web Sites: The More Children Know, the Tougher They Are to Persuade

Thomas Hove and Hye-Jin Paek

Michigan State University

Thomas Isaacson

Marquette University

INTRODUCTION

The Internet has become widely adopted as a medium for health promotion and information (Fox and Jones, 2009). For consumers to take advantage of it in this capacity, they must have a core set of abilities. Collectively, these abilities have been identified as “eHealth literacy”—the skills “to find, evaluate, and apply health information from electronic sources and apply the knowledge gained to addressing or...

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