Making the Case for Enhanced Advertising Ethics: How a New Way of Thinking About Advertising Ethics May Build Consumer Trust

This article presents the case to advertising professionals for the need to enhance advertising ethics in order to build consumer trust in the company and its brands.

Making the Case for Enhanced Advertising Ethics: How a New Way of Thinking About Advertising Ethics May Build Consumer Trust

Wally Snyder

Institute for Advertising Ethics

INTRODUCTION

The proposition is simple: the advertising industry will benefit from practicing enhanced ethics. And its professionals can be inspired to do so.

Advertising is everywhere in the lives of consumers—in the many traditional outlets and now online as marketers are working hard to connect effectively with consumers. And, in a reversal of roles, it is now the consumers who are in control of the commercial information they want and where they want to...

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