Media and measurement: Trends and themes at Warc's Advertising Research 2011 conference

A conference report from Warc's Advertising Research 2011 event, covering presentations from Google, Yahoo, MPG, BSkyB and Bupa, among others.

Media and measurement: Trends and themes at Warc's Advertising Research 2011 conference

Joseph Clift

Read Warc's report on neuroscience from Advertising Research 2011

Browse the speakers' presentations from Advertising Research 2011

Perhaps the key requirement clients have for market researchers is that they provide – and use – appropriate tools for measuring the effectiveness of campaigns. It follows that developing and refining these tools is a big priority for research professionals.

This can be seen in the number of presentations based on measurement that were made at Warc's Advertising Research conference, held in London in September 2011....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands