Unilever Asia: Paddle Pop Kombatei

Paddle Pop not only fights with other ice cream brands; it also has to compete with other snacks available for kids, and it is common for them to borrow famous characters to sell their products.

Unilever Asia: Paddle Pop Kombatei

Brand Name: Paddle PopAdvertiser: Unilever AsiaAgency: Lowe Asia-PacificCampaign Duration: January 2010 – September 2010Category: Ice CreamCost of Campaign: $500,000 – $1 million

Summary

How do you create a conversation with kids? You need to think, talk and act like them. When you understand that their life is all about play and adventure, then you got their attention.

Paddle Pop not only fights with other ice cream brands; it also has to compete with other snacks available for kids, and it is common for them...

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