Heineken: Creating a national phenomenon in Vietnam

As Christmas was increasingly perceived as a family event in Vietnam, Heineken turned to New Year's Eve 2010 as a brand platform.

Heineken: Creating a national phenomenon in Vietnam

Brand: HeinekenAdvertiser: (Vietnam Brewery Limited)Agency: Bates 141Category: Beer

Summary

Heineken had first introduced the concept of Christmas celebrations to Vietnam in 1999 and continued to own the event as a brand platform for the following ten years. In 2009 Heineken once again delivered innovation by giving Vietnamese consumers a taste of how major cities around the world celebrate New Year's Eve by throwing Vietnam's first and biggest outdoor party to ring in the New Year of 2010.

The 2010 Heineken Countdown Party on...

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