Leave the HBO to Us Integrated Campaign
BBDO New York
Entry Information
Category: Publishing/EntertainmentCountry where program ran: United StatesDate program started/ended: 11/22/2010-12/31/2010
Product Description:
HBO Home Entertainment:
Eastbound & Down Season 1 (DVD/Digital Download)
Entourage Season 6 (DVD/Blu-ray/Digital Download)
True Blood Season 2 (DVD/Digital Download)
Advertiser/Client Name: HBOMedia Channels: TV/Video/Radio
Strategy
Marketplace challenge:
DVD sets as holiday gifts are not as popular as they once were. In fact, as a category, DVD sales around the holidays have been slipping for five straight years. Our task was to remind people that HBO shows...