Leave the HBO to Us Integrated Campaign

American cable TV channel, HBO, wanted to increase sales of its DVDs at holiday time. Its campaign started with the premise that homemade gifts were often great, but not appropriate for every situation.

Leave the HBO to Us Integrated Campaign

BBDO New York

Entry Information

Category: Publishing/EntertainmentCountry where program ran: United StatesDate program started/ended: 11/22/2010-12/31/2010

Product Description:

HBO Home Entertainment:

  • Eastbound & Down Season 1 (DVD/Digital Download)

  • Entourage Season 6 (DVD/Blu-ray/Digital Download)

  • True Blood Season 2 (DVD/Digital Download)

Advertiser/Client Name: HBOMedia Channels: TV/Video/Radio

Strategy

Marketplace challenge:

DVD sets as holiday gifts are not as popular as they once were. In fact, as a category, DVD sales around the holidays have been slipping for five straight years. Our task was to remind people that HBO shows...

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