Cepsa: IDSlippers

Spanish Petroleum Company, Cepsa, wanted to win customers' first heating fuel orders of the season, so it appealed to their sense of individuality through something that represented a warm home: slippers.

Cepsa: IDSlippers

Shackleton Spain

Entry Information

Category: Communications/UtilitiesCountry where program ran: SpainDate program started/ended: September 15, 2010 through March 31, 2011

Product Description: There are two versions of Cepsa Heating Oil:

Diesel Oil "C": An eco-friendly fuel with higher performance levels than other diesel oils.

Diesel Oil "Performance" (Premium Brand): A fuel with the latest additives which extends the boiler's life, improves its features and helps to save in consumption.

Other services: Boiler Replacement Program, Maintenance, "Flat Rate" Invoicing, Energy Management, etc.

Advertiser/Client Name: CepsaMedia Channels: Direct MailWeb Development...

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