Cepsa: MYNY

Spanish Petroleum Company, Cepsa, rewards its best clients with a trip each year. This time round, it needed to make the chosen destination of New York unforgettable.

Cepsa: MYNY

Shackleton Spain

Entry Information

Category: Communications/UtilitiesCountry where program ran: SpainDate program started/ended: May 20, 2010 through July 5, 2010

Product Description: Every year, as part of the loyalty program, the clients with biggest annual purchase of CEPSA's Fuel Heating get an amazing incentive: a trip to a special destination where they will enjoy unforgettable experiences. This year's destination was New York.

Advertiser/Client Name: CepsaMedia Channels: Direct MailWebsite:http://www.judgingishard.com/campana/echo/myny

Strategy

Marketplace challenge:

The oil company CEPSA, also sells fuels and heating equipments.

In Spain, the main competitors in the...

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