SIRE

SIRE, the Dutch Institute for Non-Commercial Advertising, wanted to end the trend of one in four people breaking ties with the terminally ill.

SIRE

Etcetera

Entry Information

Category: Not-For-ProfitCountry where program ran: The NetherlandsDate program started/ended: 09/12/2010

Product Description: SIRE is a charity in the Netherlands that dedicates itself to opening up social problems for discussion.

Advertiser/Client Name: SIREMedia Channels: PrintTV/Video/RadioWeb AdvertisingOtherWebsite:www.etcetera.nl

Strategy

Marketplace challenge:

Research shows that one in four people break off contact when someone they know is diagnosed with a terminal illness. An integrated campaign was developed in order to focus attention on this issue.

Target audience: Consumer

Everyone in the Netherlands

Size of target...

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