J&J – Consumer Health Care: Engaged Eyes Drive Sales
LBi
Entry Information
Category: Pharmaceutical/HealthcareCountry where program ran: USADate program started/ended: July 15, 2010 – December 31, 2010
Product Description: Visine "Tired Eye Relief" and "Maximum Redness Relief" premium eye drop formulas
Advertiser/Client Name: J&J – Consumer Health CareMedia Channels: Web AdvertisingWebsite:http://www.2011submissions.com/visine/
Strategy
Marketplace challenge:
Visine has been a leader in the eye care category for more than 50 years, providing consumers with a portfolio of products to relieve redness, irritation, dryness and eye allergy symptoms. However, in recent years,...