J&J - Consumer Health Care: Engaged Eyes Drive Sales

Johnson & Johnson's Visine eyecare brand had two new eye-drop products to market in the USA: one for weary-eyed office workers, the other for late-night partiers.

J&J – Consumer Health Care: Engaged Eyes Drive Sales

LBi

Entry Information

Category: Pharmaceutical/HealthcareCountry where program ran: USADate program started/ended: July 15, 2010 – December 31, 2010

Product Description: Visine "Tired Eye Relief" and "Maximum Redness Relief" premium eye drop formulas

Advertiser/Client Name: J&J – Consumer Health CareMedia Channels: Web AdvertisingWebsite:http://www.2011submissions.com/visine/

Strategy

Marketplace challenge:

Visine has been a leader in the eye care category for more than 50 years, providing consumers with a portfolio of products to relieve redness, irritation, dryness and eye allergy symptoms. However, in recent years,...

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