The Salvation Army Canada: Holiday 2010 Giving Campaign
Grizzard Communications
Entry Information
Category: Not-For-ProfitCountry where program ran: CanadaDate program started/ended: November 1, 2010 – January 31, 2011
Product Description: The Salvation Army is the largest non-governmental provider of social services in Canada, providing food, clothing, shelter, addiction counseling, youth programs, emergency disaster relief, and additional services for people in need.
Advertiser/Client Name: The Salvation ArmyMedia Channels: Alternative/Insert MediaPrintTV/Video/RadioWeb Advertising
Strategy
Marketplace challenge:
Operating in Canada since 1882, The Salvation Army brand is widely respected and recognized. The organization...