GEICO: Made In 15 Minutes
The Martin Agency
Entry Information
Category: InsuranceCountry where program ran: USADate program started/ended: October 2010 / April 2011
Product Description: GEICO – Motor Vehicle Insurance. The Government Employees Insurance Company (GEICO) is an auto insurance company.
Advertiser/Client Name: GEICOMedia Channels: TV/Video/Radio Web Advertising
Strategy
Marketplace challenge:
As a mass marketer of auto insurance, GEICO has single-handedly reshaped category conventions for auto insurance not only with its direct sales model, but also with its groundbreaking communications. Years of memorable spokespeople and multiple storylines such as...