Outreach International: Wrapping a Goat

Outreach International needed to bolster sagging holiday donations and particularly wanted to reach a younger audience in the USA.

Outreach International: Wrapping a Goat

Rodgers Townsend

Entry Information

Category: Not-For-ProfitCountry where program ran: USADate program started/ended: October 15 through December 31, 2010

Product Description: Outreach International helps Third World villagers overcome their own poverty by helping them make long-term investments in their own agriculture, utilities, schools and jobs.

Advertiser/Client Name: Outreach InternationalMedia Channels: TV/Video/Radio

Strategy

Marketplace challenge:

Outreach International's donation efforts had dropped by 40% the past two years. Even with the dire world economy, the charity had noticed severe cutbacks among its most loyal house donors. What's more,...

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