American Express Banking Corp.: Your signature is the key
OgilvyOne Worldwide, India
Entry Information
Category: Financial Products and ServicesCountry where program ran: IndiaDate program started/ended: November 1, 2010
Product Description: American Express is a global brand and renowned for its premier offerings in the Charge and Credit Cards category. They come with exclusive privileges that are the preserve of a select few.
The American Express Platinum Card – a Charge Card – is its highest offering in India and one that is offered "By Invitation Only". At a membership fee of USD 1100 (a...