Like Box: Greetings Card

Proximity BBDO, the ad agency, wanted to send a New Year's Card to its clients that would not only be appreciated but would also bring in more work.

Like Box: Greetings Card

PROXIMITY BBDO PARIS

Entry Information

Category: Communications/UtilitiesCountry where program ran: WorldwideDate program started/ended: JANUARY 2011

Product Description: THE PROXIMITY BBDO GREETINGS CARD

Advertiser/Client Name: PROXIMITY BBDO PARISMedia Channels: Direct Mail TV/Video/Radio

Strategy

Marketplace challenge:

How to transform the nightmare brief of the year into a powerful and fun campaign for the agency.

THE BRIEF:

For this new year, we wish you a very Happy New Year !... a greeting card

Buzz, facebook, twitter, hubber premium, clients, prospects...

With no budget...

Target audience:Business-to-Business...

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