Direct Marketing Association: What are you Worth

The Direct Marketing Association needed to convince top thinkers in Britain's creative industries that direct marketing was important, in a time of recession and government cuts for creative institutions.

Direct Marketing Association: What are you Worth

Proximity London

Entry Information

Category: Not-For-ProfitCountry where program ran: UKDate program started/ended: 2nd June 2010

Product Description: The Direct Marketing Association UK (DMA) represents the DM, telemarketing, door to door, digital marketing, social media and email marketing sectors. Its remit is to drive growth of the direct marketing industry, and its annual awards recognises direct marketing that excels in creativity, strategy and results.

Advertiser/Client Name: Direct Marketing AssociationMedia Channels: Other

Strategy

Marketplace challenge:

There was a time in Britain when the post was exciting,...

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