Demand Program: Green IT fortune telling book

IBM wanted to sell its Green Data Center services to South Korean corporations. A campaign used the theme of traditional year-end fortunes and applied the ideas to information technology and data centers.

Demand Program: Green IT fortune telling book

OgilvyOne Worldwide

Entry Information

Category: Information TechnologiesCountry where program ran: KoreaDate program started/ended: 01.01.2010/ 03.31.2010

Product Description: IBM developed and provided a survey (self assessment questionnaires) about datacenter to companies for realizing needs, and finally asking IBM consulting to build Green Data Center.

Advertiser/Client Name: Demand ProgramMedia Channels: Direct Mail Website:http://www.minigallery.co.kr/toJeong.html

Strategy

Marketplace challenge:

'Green IT/Datacenter' became one of the hot issues among major IT brands lately, as green business and energy crisis have been considered as serious problems world widely. Also,...

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