BMF's amazing wow sit down thing
BMF
Entry Information
Category: Business and Consumer ServicesCountry where program ran: AustraliaDate program started/ended: 9/9/2010 – 20/9/2010
Product Description: BMF. We're an advertising agency based in Sydney, Australia.
Advertiser/Client Name: BMFMedia Channels: Direct Mail Other Website:www.wowsitdownthing.com.au
Strategy
Marketplace challenge:
Every year BMF hires university graduates from the Advertising Federation of Australia's 'ad school' to work in our account service department.
On 'selection day', representatives from different agencies put the graduates through an intensive interview process.
But the hiring process is a two-way...