Medco Health Services: Game Changers

Medco Health Services wanted to take advantage of major changes in health care in the USA to gain new customers.

Medco Health Services: Game Changers

True North Inc.

Entry Information

Category: Pharmaceutical/HealthcareCountry where program ran: USDate program started/ended: 8/2010 – 3/2011

Product Description: Medco is a Pharmacy Benefits Manager

Advertiser/Client Name: Medco Health ServicesMedia Channels: Direct Mail E-Mail and Instant Messaging Website:www.truenorthinc.com/Medco_ECHO_Entry

Strategy

Marketplace challenge:

Medco has a long history of innovation amongst Pharmacy Benefit Managers (PBM), and positions itself as a healthcare company that uses pharmacy as a tool to help improve patient health and lower overall health costs.

With the new healthcare legislation, corporate benefits programs are...

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