Medco Health Services: Game Changers
True North Inc.
Entry Information
Category: Pharmaceutical/HealthcareCountry where program ran: USDate program started/ended: 8/2010 – 3/2011
Product Description: Medco is a Pharmacy Benefits Manager
Advertiser/Client Name: Medco Health ServicesMedia Channels: Direct Mail E-Mail and Instant Messaging Website:www.truenorthinc.com/Medco_ECHO_Entry
Strategy
Marketplace challenge:
Medco has a long history of innovation amongst Pharmacy Benefit Managers (PBM), and positions itself as a healthcare company that uses pharmacy as a tool to help improve patient health and lower overall health costs.
With the new healthcare legislation, corporate benefits programs are...