Winning Charities: SickKids Lottery – Helena
Hamelin Martineau Inc.
Entry Information
Category: Not-For-ProfitCountry where program ran: CanadaDate program started/ended: September 1, 2010 to November 19, 2010
Product Description: Non-traditional fundraising for healthcare institutions through raffles (called lotteries in Canada)
Advertiser/Client Name: Winning Charities Inc.Media Channels: E-Mail and Instant Messaging TV/Video/Radio Website:http://hmj9.expressiondev.com/
Strategy
Marketplace challenge:
Lotteries for healthcare institutions in Canada generate almost $400 million CDN in yearly sales and raise millions of dollars for the different groups. The largest hospital in Toronto and a number of healthcare associations...