Winning Charities: SickKids Lottery - Helena

The SickKids Foundation in Canada had the goal of increasing ticket sales more than 50% in its lottery fundraiser.

Winning Charities: SickKids Lottery – Helena

Hamelin Martineau Inc.

Entry Information

Category: Not-For-ProfitCountry where program ran: CanadaDate program started/ended: September 1, 2010 to November 19, 2010

Product Description: Non-traditional fundraising for healthcare institutions through raffles (called lotteries in Canada)

Advertiser/Client Name: Winning Charities Inc.Media Channels: E-Mail and Instant Messaging TV/Video/Radio Website:http://hmj9.expressiondev.com/

Strategy

Marketplace challenge:

Lotteries for healthcare institutions in Canada generate almost $400 million CDN in yearly sales and raise millions of dollars for the different groups. The largest hospital in Toronto and a number of healthcare associations...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands