Fisher & Paykel: Lost My Socks
Colenso BBDO
Entry Information
Category: Product Manufacturing and DistributionCountry where program ran: New ZealandDate program started/ended: Feb 2010 – April 2010
Product Description: Fisher & Paykel is a whiteware manufacturer based in New Zealand.
Advertiser/Client Name: Fisher & Paykel NZMedia Channels: TV/Video/Radio Web DevelopmentOther
Strategy
Marketplace challenge:
"F&P BLAMES FACTORY CLOSURE ON CHEAP THAI LABOUR" (NZ Herald Headline, 2009)
When Fisher & Paykel briefed us, they were embroiled in a PR mire.
Redundancies, an equity sale and the moving of production to...