M&M's Find Red
Proximity Canada
Entry Information
Category: Product Manufacturing and DistributionCountry where program ran: CanadaDate program started/ended: November 3rd 2010
Product Description: M&M's is a world-class, beloved chocolate snack with a candy-coating.
Advertiser/Client Name: Mars CanadaMedia Channels: Web AdvertisingOther Website:http://www.getaloadofthis.ca/2011/findred/
Strategy
Marketplace challenge:
The snack category in Canada is very competitive and includes a wide variety of products. What separates M&M's is brand recognition and the key brand message: irresistible fun.
And like many large Canadian brands, Mars Canada's foray into the digital world was, to say...