M&M's Find Red

Mars Canada wanted to reach a young audience for its M&M confectionery. With the news that the Google Street View camera was coming to Toronto, an idea was born.

M&M's Find Red

Proximity Canada

Entry Information

Category: Product Manufacturing and DistributionCountry where program ran: CanadaDate program started/ended: November 3rd 2010

Product Description: M&M's is a world-class, beloved chocolate snack with a candy-coating.

Advertiser/Client Name: Mars CanadaMedia Channels: Web AdvertisingOther Website:http://www.getaloadofthis.ca/2011/findred/

Strategy

Marketplace challenge:

The snack category in Canada is very competitive and includes a wide variety of products. What separates M&M's is brand recognition and the key brand message: irresistible fun.

And like many large Canadian brands, Mars Canada's foray into the digital world was, to say...

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