MTV Networks: National MTV Survey

MTV, the music and entertainment TV broadcaster, wanted to continue attracting new young viewers to its channels in Spain.

MTV Networks: National MTV Survey

Shackleton Spain

Entry Information

Category: Publishing/EntertainmentCountry where program ran: SpainDate program started/ended: August 21, 2010 through September 16, 2010

Product Description: MTV has been a pay-per-view music channel until September 2010, when it changed its status to free-broadcast channel (FTA) and included new contents that go beyond music, becoming an entertainment channel for young people.

Advertiser/Client Name: MTV NetworksMedia Channels:Alternative/Insert Media:Print TV/Video/Radio Website:http://www.judgingishard.com/campana/echo/encuesta

Strategy

Marketplace challenge:

MTV starts a new stage: for many years it was a pay-per-view music channel, thus with...

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