MTV Networks: National MTV Survey
Shackleton Spain
Entry Information
Category: Publishing/EntertainmentCountry where program ran: SpainDate program started/ended: August 21, 2010 through September 16, 2010
Product Description: MTV has been a pay-per-view music channel until September 2010, when it changed its status to free-broadcast channel (FTA) and included new contents that go beyond music, becoming an entertainment channel for young people.
Advertiser/Client Name: MTV NetworksMedia Channels:Alternative/Insert Media:Print TV/Video/Radio Website:http://www.judgingishard.com/campana/echo/encuesta
Strategy
Marketplace challenge:
MTV starts a new stage: for many years it was a pay-per-view music channel, thus with...