Editora Abril: Subscribe, Brazil!

Editoria Abril, the Brazilian magazine publisher, wanted to keep its subscriptions strong in a declining market.

Editora Abril: Subscribe, Brazil!

Entry Information

Category: Publishing/EntertainmentCountry where program ran: BrazilDate program started/ended: From March 15, 2010 to June 6, 2010

Product Description: The products were the subscriptions for Abril's magazines.

Abril is the largest and most influential communication group in Latin America. Throughout its history, it has grown and strengthening of a variety of communication channels. We have 7 of the ten largest magazines in Brazil and 4.6 millions subscriptions.

Advertiser/Client Name: Editora AbrilMedia Channels: E-Mail and Instant MessagingOther

Strategy

Marketplace challenge:

With the digital revolution, the...

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