WaterAid: Dig Toilets, Not Graves
Kitcatt Nohr Digitas
Entry Information
Category: Not-For-ProfitCountry where program ran: UKDate program started/ended: Summer 2010
Product Description: WaterAid is a charity that specialises in providing safe, clean drinking water and basic sanitation in some of the world's poorest countries.
Advertiser/Client Name: WaterAidMedia Channels:Alternative/Insert Media:E-Mail and Instant Messaging TV/Video/Radio Web Advertising Web Development Other
Strategy
Marketplace challenge:
Like most charities, WaterAid depends on a particular kind of supporter (currently 55+, baby boomer) but identified a new prospect – one that had the...