WaterAid: Dig Toilets, Not Graves

Wateraid, the charity, wanted to move from its normal message about safe water to spread awareness in the UK about the lack of basic sanitation in developing countries.

WaterAid: Dig Toilets, Not Graves

Kitcatt Nohr Digitas

Entry Information

Category: Not-For-ProfitCountry where program ran: UKDate program started/ended: Summer 2010

Product Description: WaterAid is a charity that specialises in providing safe, clean drinking water and basic sanitation in some of the world's poorest countries.

Advertiser/Client Name: WaterAidMedia Channels:Alternative/Insert Media:E-Mail and Instant Messaging TV/Video/Radio Web Advertising Web Development Other

Strategy

Marketplace challenge:

Like most charities, WaterAid depends on a particular kind of supporter (currently 55+, baby boomer) but identified a new prospect – one that had the...

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