Fiskars: Silhouette-Mailing
Heye & Partner GmbH
Entry Information
Category: Retail/Direct SalesCountry where program ran: GermanyDate program started/ended: January 2011
Product Description: Fiskars scissors are best-of-class. With their help, even the most of delicate jobs can be handled. Therefore, all letters of the mailing are to be cut out. Hence the recipient can be convinced by the quality of the product, not only in writing, but also in a visual way.
Advertiser/Client Name: Fiskars germany GmbHMedia Channels: Direct Mail Website:www.heye.de
Strategy
Marketplace challenge:
The Fiskars scissors are a lead product...