IBM: Lotus T5
OgilvyOne London
Entry Information
Category: Information TechnologiesCountry where program ran: EnglandDate program started/ended: 21.06.2010 – 04.07.2010
Product Description: Lotus is collaboration software – on top of email and instant messenger it offers social networking capabilities for business. LotusLive connects multiple sources of live data so documents can be tagged, edited and shared in real-time with colleagues. LotusMashups allows users to create simple & flexible applications to address dynamic business needs.
Advertiser/Client Name: IBMMedia Channels:Website:http://www.creative-awards.co.uk/2011/IBM/LotusT5/direct/
Strategy
Marketplace challenge:
The perception was that Lotus is just email. And not...