IBM: Lotus T5

IBM wanted to change the perception of its Lotus software in the UK, which many thought was just for email.

IBM: Lotus T5

OgilvyOne London

Entry Information

Category: Information TechnologiesCountry where program ran: EnglandDate program started/ended: 21.06.2010 – 04.07.2010

Product Description: Lotus is collaboration software – on top of email and instant messenger it offers social networking capabilities for business. LotusLive connects multiple sources of live data so documents can be tagged, edited and shared in real-time with colleagues. LotusMashups allows users to create simple & flexible applications to address dynamic business needs.

Advertiser/Client Name: IBMMedia Channels:Website:http://www.creative-awards.co.uk/2011/IBM/LotusT5/direct/

Strategy

Marketplace challenge:

The perception was that Lotus is just email. And not...

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