Stine Sofies Stiftelse: For the children's best

Stine Sofies Stiftelse, the Norwegian charity, needed to educate people to recognise the signs of child abuse.

Stine Sofies Stiftelse: For the children's best

McCann Norway

Entry Information

Category: Not-For-ProfitCountry where program ran: NorwayDate program started/ended: May 2010-August 2010

Product Description: Stine Sofies Stiftelse is an organization founded by Ada Austegård, the mother of Stine Sofie, the eight year old murder victim, in the worst murder cases in Norwegian history. Ada has dedicated her life to fight neglect, abuse and violence against children. We made this campaign to help her cause.

Advertiser/Client Name: Stine Sofies StiftelseMedia Channels:Website:http://award-entries.com/echo/2011/rfa/

Strategy

Marketplace challenge:

In Norway all forms of violence against...

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