EDB ErgoGroup: Mikado

EDB ErgoGroup needed to recruit new consultants to its SAP Consulting business in Norway, but knew that the talented individuals it required were in high demand.

EDB ErgoGroup: Mikado

McCann Norway

Entry Information

Category: Information TechnologiesCountry where program ran: NorwayDate program started/ended: January 2011

Product Description: EDB ErgoGroup is one of Norway's largest IT companies, consisting of different divisions. One of these divisions is SAP Consulting, specialists in developing and implementing large software solutions for big companies. This actual campaign is a recruitment activity for attracting more senior consultants.

Advertiser/Client Name: EDB ErgoGroupMedia Channels: Direct Mail Website:http://award-entries.com/echo/2011/EDBErgoGroup

Strategy

Marketplace challenge:

Senior SAP consultants are hard to get. They earn a lot, are often stock holders...

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