Birla Sun Life Insurance: Annaprasan

Birla Sun Life wanted to sell its Child Plan insurance to help parents in India finance their children's alternative career choices.

Birla Sun Life Insurance: Annaprasan

M&C Saatchi Direct & Digital

Entry Information

Category: InsuranceCountry where program ran: IndiaDate program started/ended: November 2010

Product Description: Birla Sun Life Insurance's Children's Future Solutions is an insurance Child Plan that allows you to save up for the future – so you have the adequate amount required to finance your child's career when the time comes.

Advertiser/Client Name: Birla Sun Life InsuranceMedia Channels: Direct Mail

Strategy

Marketplace challenge:

Even today, Indian parents are conservative when it comes to their children's career choices. The challenge...

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