Birla Sun Life Insurance: Annaprasan
M&C Saatchi Direct & Digital
Entry Information
Category: InsuranceCountry where program ran: IndiaDate program started/ended: November 2010
Product Description: Birla Sun Life Insurance's Children's Future Solutions is an insurance Child Plan that allows you to save up for the future – so you have the adequate amount required to finance your child's career when the time comes.
Advertiser/Client Name: Birla Sun Life InsuranceMedia Channels: Direct Mail
Strategy
Marketplace challenge:
Even today, Indian parents are conservative when it comes to their children's career choices. The challenge...